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On-line marketing

This section contains examples of the on-line marketing features that can be used with Kentico CMS documents, including the following:

Optimization - these techniques allow you to test different versions of a page, and evaluate them according to the behavior of the website's visitors. When the testing is done, you can choose the content that provides the best results.

Content personalization - used to create pages that display different content depending on the context in which they are viewed.